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Pricing

Identity first. Stewardship after.

Three steps, in order: an audit that proves where trust breaks, an identity built as a complete system, and a monthly retainer that keeps it immaculate.

Step 01 · The Audit

The Proof

A focused audit of where trust breaks and your pages leak — delivered as a scored report with fixes ranked by impact. Credited in full toward any identity project booked within 30 days.

Step 02 · The Identity

One project. A complete identity system.

Fixed-fee projects with phased payments — delivered as a working system, not a logo file.

Folio

$1,500 fixed fee

The slim volume: a compact identity for funded solo practices — focused strategy, a sharp visual system, a working guide.

  • Positioning + voice foundation
  • Logo suite, typography & color system
  • Compact brand guide — the rules that matter
  • Starter template kit

The Monograph

Flagship

$3,000 fixed fee

The definitive study of your brand. Strategy, full visual identity, and the complete brand guide — built to be used, not filed away.

  • Strategy foundation: positioning, audience, voice & messaging
  • Logo system: primary marks, secondary marks & monograms
  • Typefaces, color palettes & corporate look
  • Custom iconography & brand patterns
  • Art-directed brand imagery + team photography direction
  • Business card variations, stationery & PowerPoint template
  • Website mockups + full brand mockup suite
  • The Brand Guide: complete brand book + organized asset portal
  • Launch kit: core social, deck & collateral templates
  • Delivered as an interactive brand hub + print-ready edition

Atlas

From $6,000 by proposal

The full map. For established brands rebuilding from the foundation up — scoped and quoted by proposal.

  • Leadership discovery: purpose, vision & naming architecture
  • Extended touchpoints: packaging, digital UI, environments
  • Rollout plan + team onboarding on the new system

Step 03 · The Stewardship

We stay on as keepers of the system.

Deliverable-based monthly retainers, three-month minimum — exclusive to brands whose identity Monograph built.

Imprint

$750 per month

Your mark, kept right. Every touchpoint stays on-system without you policing it.

  • Monthly social template set
  • 1–2 collateral pieces per month
  • Brand portal upkeep + compliance reviews

Edition

$1,500 per month

A fresh edition every month: steady creative output with direction behind it.

  • Weekly social graphics
  • Email + web marketing graphics
  • Quarterly deck or campaign kit
  • Monthly art-direction call

House

$2,500 per month

The full creative house behind your brand, led by the person who built the system.

  • Everything in Edition
  • Campaign creative + packaging & merch updates
  • Seat in your marketing meetings
  • Quarterly brand refresh reviews

The Proof ($250) is credited toward any identity project booked within 30 days. Stewardship retainers are exclusive to brands whose identity Monograph built.